the project
Many considerLeonardo da Vinci the most famous artist of all time. A multifaceted genius—inventor, painter, sculptor, and much more—he inspired generations of creatives around the world. But what would have happened if he had put his genius to work for the inventions of our time?
This question gave rise to theWhat If Leonardo da Vinci project: an illustrated compendium in which the unmistakable style of the master from Vinci merges with the icons of modernity, reinterpreted as if they had been conceived by his own genius.
Created byMax Monteduro —a designer and creative known for creating the publishing project PK - Paperinik New Adventures and the Double Duck character —What If Leonardo da Vinci celebrates Italian beauty and creativity (and beyond). The illustrations, created byMax in Leonardo's style and accompanied by original texts in Renaissance Italian that can be read in a mirror, depict inventions that have transformed our daily lives: from iconic means of transportation to beloved recipes, to works of contemporary engineering.
Leonardo has always been a symbol of human genius and timeless creativity. His universal and visionary visual language continues to resonate today. This is why the graphics inWhat If Leonardo da Vinci lend themselves to a wide variety of applications: they were created to surprise, to engage with those who recognize the value of innovation, history, and imagination.
The idea is simple, yet powerful: to takeLeonardo where he has never been before and where, surprisingly, he seems to feel perfectly at ease.
Modulstudio , a Pesaro-based company specializing in the production and customization of promotional items and merchandising, has chosen to enhance these works by transforming them into what it does best: unique and unmistakable gadgets, capable of exciting and telling stories.
Max Monteduro
Journalist. Art Director. Designer. Creative. Illustrator. Colorist. Publisher.
Born and raised in Milan (he has lived in Florence since 2018), he graduated in 1992 from theNABA Academy of Fine Arts.
Hewas the first to introduce digital coloring to Disney in Italy , pioneering this innovation in 1993 within the editorial staff of Topolino. Since then, he has colored thousands of covers for both the Italian and international markets, significantly contributing to the aesthetic evolution of Disney comics.
In 1996 he was awarded the“Topolino d'oro” - best creative idea - for the editorial project“PK Paperinik New Adventures” of which he takes care of the colors of the covers, the graphics of the magazine and supervises the colors of the stories and characters.
In 2001 he started his own graphics and communications studio.
He is the creator of theDouble Duck character, whose stories and covers he colors, as well as the new PK series.
One of his textile collections wins the“Best Marvel Licenses 2015” award.
Collaborates with ACF Fiorentina in the creation and development of the mascotLorenzo 'de Viola .
To this day, his creative collaborations continue with various national and international companies.
In 2021 he opened the publishing house Tomato Publishing which publishes coloring books dedicated to works of art and cities.